Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Satisfactory

There are some good ideas in this book, but they are a too few and spread too thinly. I found the text quite hard going in places and overly academic. The book is a collection of papers from a number of authors, so some of the sections are better than others.While I appreciate the points that the authors are making, some of these points seemed to be very laboured. I found it difficult to get too excited about much of the material presented. A lot of the subject material presented here is about "User Centred Design". This is a topic that has been around for a while and had been dealt with better elsewhere (e.g.  The Design of Everyday Things  amongst others). There seemed to be little attention given to the fact that many of these ideas have their roots elsewhere.It was interesting reading, but it was hard work on occasions. If you have a passion for design thinking, then this could be a book for you. If you are interested in more general design philosophies, I would suggest a different starting point. The Design of Everyday Things

The concept 'Design Thinking' is quite broad, and this book demonstrates just how broad it is and tries to cover a wide variety of disciplines where it can be applied. The book is by no means a complete all in one, I don't think this could ever be achieved, for that there are other books that go into greater detail (such as design research, branding, service design etc.).What I do like is how this book covers all the topics in a way that shows how to deliver business value through design thinking, applied to brands. It is a good starting point into the theme and recommended as an introduction to an exciting, diverse and ever changing field.

One of my favourite books about Design Thinking, it has a compilation of case studies that will help you to better understand innovation and ways in how Design Thinking is applied to practical businesses.

This book is really interesting. It has a lot to offer for me as a person who works in the field of innovation management but know not much of design. So, after reading this book, I have a good idea of how design principles and innovation can be used together.

great book!