The Learning Trap How Byju’S Took Indian Edtech For A Ride

The Learning Trap is a very well researched and written book. Some friends who worked with the organization did share incidents of how parents used to feel desperate when they didn't have the money to purchase The Learning App, and the same has been detailed very well by Pradip. Imparting knowledge the right way is necessary to mold children, so it is very sad to learn that capturing market share was more important than ensuring the kids really learnt.Kudos to Pradip for the 'eye opener' book. It's not just the expose but its also the writing style that makes the book a captivating read.

Well written and well-researched book. A deep-dive into the crazy rise of India's biggest unicorn, starting from humble beginnings. And the slowly unfolding demise.Pradip has been very close to the action of edtech for several years, and he has done several pieces uncovering many details about BYJUs personally. He's probably quite invested in uncovering minute details as education is something which is close to his heart, especially K12 education.This book presents a good idea about the greater education scene in the country too, starting from the old educomp, to tutorvista and now BYJUs - all 3 had seen meteoric rise and failures. Seems like edtech is bound to fail in India.Read it only if you're interested in this space. I personally have always loved TMCs pieces, so the spend on this book was worth it.

I had always wondered how an edtech company managed to attract such crazy valuation ( USD 22 billion at the peak), while spending astounding sums on marketing and sponsorship and maintaining a continuous flow of inorganic acquisitions. This book attempts to unravel the puzzle. Byju’s thrived during the “easy money” period during the pandemic with VCs rushing in due to “FOMO”. And when the crash came it was bad for investors, employees, customers and other stakeholders. This book gives an in-depth view into Byju’s while also touching on the way forward for the edtech sector. Strongly recommended

Like a true whistleblower and journalist, Pradip has peeled off layers of deception, forgery and nonsensical tactics used by Byju's to make a name for themselves in the so-called Edtech industry.Whether you are interested in knowing what happens behind-the-scenes in Indian startup or just some parent who wants to be aware of insider's aspects of these online education, this book is a definite pick.P.S - Be prepared to lookup online for some financial jargon ;)

Good read to pass time while commuting. Shares the story of the rise and fall of Byjus. How he uses his popularity to take edtech for a ride.

While most of the conclusions drawn in the book is based on hearsay, it’s still baffling to witness how India’s first EdTech unicorn lost its way. The author goes into great detail to weave the narrative around toxic workplace, especially the sales team, questionable integrity of the founder, and a half-baked business model. The book brings to the fore how and why EdTech is a difficult market to crack and when buoyed by exorbitant valuations, it can collapse like a house of cards.

Loved reading this and felt so good that we still have such serious journalists, specially in the shim sham world of “Indian startups”Great read and a fantastic job by the author.

Amazing insights derived from painstaking research into how Byju's has grown and floundered. So much for Startup Founders to learn from - especially what not to do!

"The Learning Trap: How Byju's Took Indian Edtech for a Ride" by Pradip is an exceptionally well-written and compelling book that I thoroughly enjoyed. This book offers a fascinating exploration into the rise and fall of Byju's, a major force in the Indian Edtech industry.Pradip masterfully presents a narrative that is not only about Byju's but also about its competitors, painting a vivid picture of the entire Edtech landscape. His ability to dissect complex business strategies and present them in an engaging, accessible manner is commendable.One of the book's most striking features is its pace. It's so well-crafted and absorbing that I found myself completing it in just a couple of sittings. This speaks volumes about Pradip's storytelling prowess and his deep understanding of the subject matter.For those interested in the intricate dynamics of the Edtech sector or the behind-the-scenes workings of educational startups, this book is an invaluable resource. It provides insightful perspectives on both the challenges and triumphs faced by companies like Byju's and is a benchmark for understanding the ever-evolving Edtech scene in India.