The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital Paperback – June 16, 2023

This book is filled with practical and actionable advice - no fluff. It's hands down the best book on SaaS business development. Learn from someone who walks the walk. I promise, it will save you time and money.

The details are very valuable. First ~20% of the book is story fluff, but the rest is very valuable. It's worth a read if you're looking to scale a medium/large SAAS business.

The book is an easy, conversational read. The concepts are very clearly explained in a way that makes it possible to create a plan, and most importantly, believe you can do it! I have the audio book AND a hard copy which I refer to regularly. Thanks, Rob!

I've been following Rob's W.'s podcast for many years, just waiting for the courage and timing to start my own SAAS. I finally jumped in late last year and over the last 6+ months, I'm finally ready to go to market. I heard about this book from his podcast; crammed it; and immediately started applying the wisdom. Some great nuggets of knowledge are included, particularly around pricing, metrics, and mindset that stood out the most. My only critique is that It's a bit light on the "how" when it comes to marketing and lead gen, but there are tons of specific books for that already.Highly recommended + his private slack group if you are thinking about or already doing your own bootstrapped venture.

I originally acquired this book (audio version) through the Author’s kick-starter campaign and for full disclosure, I’ve also attended the Author’s in-person event (MicroConF). However, I decided to purchase a 2nd copy, this time a paperback, so I could have it at arms-length for reference.Rob Walling has knocked it out of the park. The SaaS Playbook is simply the best “How to” start-up SaaS resource both on the shelf and online. With 3 SaaS start-ups already under my belt, spanning 2 decades of experience, Rob has hit all the nails on the head. He has managed to eloquently distill all the timeless wisdom, furnish no-nonsense advice on how to side-step the typical bear traps, and espouse modern-day best practices for launching and growing your SaaS start-up.However, what I love most about Rob’s book, is the practical, down-to-earth sensible advice he peppers on each and every page throughout his book. He is also not afraid to go where others don’t and has a dedicated chapter devoted to an Entrepreneur’s most important and valuable asset, his “Mindset”.There is a lot of noise in “start-up land”, but Rob’s voice is definitely one of the few you should listen to. The SaaS playbook speaks volumes, and it should be on everyday rotation on your playlist. It is certainly on mine – 5 stars from me!!

We live in exciting times, when it's possible for individuals to start an online product business with limited resources and grow it to significant recurring revenue. It still takes significant effort and perseverance to be successful though, and the ability to learn through constant experimentation and determination.While there is a lot of information out there about running B2B SaaS companies, a lot of it is not universally applicable to smaller, bootstrapped companies. Rob fills this gap with this book, which is filled with nuggets of wisdom gained from many years of being an operator, then investor in many companies in this space.As a founder of a B2B SaaS company myself, I found myself nodding constantly in agreement while reading this book. Rob does an excellent job of providing actionable insights that should shortcut your path to profitability and overall success as a company. I wish I had access to a resource like this when I first started, saving myself several years of floundering around before figuring things out.If you are interested in starting a B2B recurring revenue business, or are already running one - you owe it to yourself to get this book and consume it as early as possible.

As someone passionate about startups, I can confidently say that "The SaaS Playbook" is the best book (out of 10) I've read this year. If you're planning to build a SaaS startup, this book is an absolute must-read. While you may still want to consult other foundational texts like "The Startup Owner's Manual" or "The Lean Startup," "The SaaS Playbook" stands strong on its own or as a complement to these well-known guides. The book covers essential strategies and insights tailored specifically for SaaS businesses. It addresses critical aspects of building a SaaS startup, offering practical advice and actionable steps.Although some phrases may feel familiar—such as the idea that A players work with A players and that employees are like a sports team, not family—"The SaaS Playbook" remains an engaging and informative read. It combines tried-and-true wisdom with new perspectives, making it an invaluable resource for anyone serious about succeeding in the SaaS industry. Highly recommended!

For entrepreneurs building a SaaS, this is the book for you. Find success by following those who have already paved the path.