G-SHOCK

Description

Celebrating the story of G-SHOCK, a truly unique watch whose pioneering innovation, function, and versatile design has made it a cult-collectible worn by devoted fans across the globe as well as by cultural icons in the worlds of fashion, sports, music, and popular culture for the past forty years. Born at a time when watches were generally considered fragile instruments, G-SHOCK began as a dream of a young engineer, Kikuo Ibe, who wanted to create “a watch that doesn’t break even when dropped.” In 1981, Project Team Tough was formed to build it, and over two years and 200 prototypes later, the indestructible, shock-resistant G-SHOCK watch was crafted. This revealing volume takes readers through the journey, spirit, and evolution of this distinctive timepiece, whose form and function combined with constant innovation over the past four decades have cemented the watch as a symbol of strength and endurance. Worn by everyone from pro-athletes and military personnel, to skateboarders, surfers, musicians, and entertainers, this stylish and multipurpose watch has permeated the spheres of sports, design, music, and popular culture. Chapters include a history of the technological innovation, behind-the-scenes imagery from the brand’s headquarters in Japan, interviews with some of the brand’s diehard collectors, and advertisements and collaborations with sports figures, fashion designers, musicians, and artists including pro-surfer Kanoa Igarashi, musician Kid Cudi, designers Takashi Murakami and Nigo, and fashion brands like BAPE, Kith, Stüssy, Maison Margiela, and Supreme. Embodying the spirit of “Absolute Toughness,” G-SHOCK’s visceral connection to its collaborators and collectors make this book a must-have for watch connoisseurs and design aficionados. Review: If You're A Fan of G-Shock Watches, This Book Is For You!! - I was first introduced to G-Shock watches in 1985 when I was going through Air Force Survival School and and have been wearing them ever since. They have served me well over the years, especially when flying all over the world in some of the worst areas and extreme conditions. My latest watch is the solar-powered, atomic multiband-6, GW-9500-1JF, which is amazing - I only wished the watches back when I was flying were solar and atomic. This book details the history and evolution of the G-Shock watch and has amazing pictures and information up to the most current watches. The book has a great slipcase with a hole in the case which allows the G-Shock art on the book cover to be visible through the slipcase. If you love G-Shock watches, get the book, you'll love it and won't be disappointed! The information and pictures are very detailed and has the following chapters: Chapter 1: Introduction to the G-Shock Universe Chapter 2: Inside G-Shock: Engineering the Go-Anywhere Gadget Chapter 3: Master of Colors, Materials and Finishing: Evolving The Shape of Tough Chapter 4: Shocking the World: A G-Shock For Everyone Chapter 5: Making Art and Friends: A History of Cultural Collaborations Chapter 6: Reflecting on Kiko Ibe's 40-Year Battle for G-Shock Toughness Review: Great Book For G Shock Fanatics! - If you’re a fan of G-Shock watches or a collector of G-Shock watches, then you’ll really enjoy this book. It contains lots of high-quality photographs of G-Shock watches and of the watches being worn and used in all kinds of situations. It also talks about the history of G-Shock, and the impact that the watches have had on pop culture, the military, and even space exploration.