For some parents, getting their children to brush their teeth is a daily struggle. Getting active children to stand still focusing on two minutes of teeth brushing can seem like an eternity. That's why mom and dad duo, Lala and Robert Sarkissian (a dentist), came up with a unique way to get kids excited about brushing their teeth and make the daily chore a little more fun. The Sarkissians are the founders of Baby Tooth Album, a brand dedicated to providing parents with keepsakes of their children's baby teeth and encouraging children to take care of their teeth. Their newest product coming to market is Eli the Firefly - a plush toy and book that kids and parents will love! Eli the Firefly is the first of its kind to tie together the oral hygiene and tooth fairy tradition. The storybook and plush toy also provide a fun and inspiring way to motivate children to brush their teeth properly! Eli has a two-minute timer that kids can use while brushing their teeth so they know how long to keep brushing for optimal oral hygiene. The two Sarkissian children, ages 16 and 13, collaborated to create the story that other children would relate to. Parents now have an opportunity to celebrate their child's toothless smile with a fresh and relevant storybook and plush toy.
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