Why does lightened and bleached hair get brassy?

When bleaching or lightening hair, unwanted red or orange undertones can appear. Blond Absolu Bain Ultra-Violet Purple Shampoo has Ultra-Violet Neutralizers in its formula to cancel out unwanted undertones and get rid of brassiness.

How often should I use Blond Absolu Bain Ultra-Violet Purple Shampoo?

Use Bain Ultra-Violet Purple Shampoo weekly to get rid of brassiness and unwanted undertones (your hairdresser can recommend the frequency of use depending on the bleach of your hair.

Will the Ultra-Violet shampoo make my hair purple?

We advise leaving the Bain Ultra-Violet Shampoo on for a maximum time of 5 minutes then rinse off completely. This product does not stain nor will it make your blonde hair turn purple if used properly.

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Ultra-Violet Shampoo

Product ID: 249206742

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Details

Brand
KÉRASTASE
Item form
Gel
Hair type
Chemically
Scent
Floral
Age range (description)
Adult

🌸Edelweiss flower extract care

💜Ultra-violet tone neutralizer

💧Hyaluronic acid hydration boost

Description

💜 Elevate your blonde game—because your hair deserves the VIP treatment!

BOTANICAL STRENGTH - Edelweiss flower extract strengthens hair while protecting its natural glow.
SALON QUALITY GLOW - Leaves hair visibly healed, radiant, and enviably healthy-looking.
DEEP HYDRATION POWER - Infused with hyaluronic acid to restore softness and lock in moisture.
SAY GOODBYE TO BRASSINESS - Neutralizes stubborn orange and dark yellow undertones for flawless blonde.
LIGHTWEIGHT ULTRA VIOLET FORMULA - Fluid texture ensures even tone correction without weighing hair down.

L'Oreal Blond Absolu Bain Ultra-Violet Shampoo (250ml) is a professional-grade hair care solution designed to neutralize unwanted orange and yellow tones in blonde hair. Enriched with hyaluronic acid and edelweiss flower extract, it deeply hydrates, strengthens, and restores softness, leaving hair luminous and healthy with a lightweight ultra-violet formula.

Specifications

Manufacturer	L'Oreal
Item model number	3474636692231
Product Dimensions	7 x 4.8 x 14.2 cm; 280 g
ASIN	B07KQQR78J

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