Root Cover Up, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant

This is a great product! It was recommended by my stylist and it works wonders between coloring. I have to do my roots every 2 weeks as I am fully gray and dye my hair my formerly natural brown. I can now go 3-4 weeks between coloring. Goes on easily. Does not come off unless I scratch . Then a bit gets under my nails. Well worth it for the great coverage. I use the medium brown. Lasts until my next shampoo. Also perfect for long trips when you can't touch up the roots.

Great product! Easy to apply, looks natural, and lasts. Helps me stretch out my hair appointments by a couple of weeks, so it saves money. I take it on my travels and it hides my gray well, especially in photos.

I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead).

This product works well for blondes. It covered up dark roots before I could get back to the hairdresser. I don’t think anyone noticed the application of the cover-up.

I was skeptical but this product is amazing!! It covers up my roots and my greys in between coloring. It is very easy to use and apply and it stays on very well until I wash it out. The light brown color was a perfect match for me. I feel so grateful to have this product so that I feel very put together, even when my color is a mess! P.S. I never write reviews, but I had to for this product!

After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch. WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line! The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻‍♀️ NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.

I wanted to love this product because it does a really good job covering gray roots. The color blends naturally with my hair, it’s easy to apply, and it gives instant coverage without looking messy or fake. For a quick touch-up before going out, it definitely works. The downside is that it doesn’t last as long as I expected. I noticed it started to fade and come off throughout the day, especially if I touched my hair. For the price, I was hoping for better staying power. Overall, it’s a good temporary fix that works well for instant coverage, but don’t expect it to last all day without needing to reapply.

This is a game changer for in between hair/salon visits. It is almost like eye shadow for your grey hair! It goes on easily and washes out when you wash your hair! It is SO much better than using the sprays you can buy at the store. So many of my friends use it now too! They love it as well!!!

I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.

Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.

Perfekt

Great product, does what is says on the tin. A little expensive but it works!

This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.