Rimmel London Provocalips 16hr Kiss-Proof Lip Color - Two-Step Liquid Lipstick to Lock in Color and Shine - 750 Heart Breaker, .14 fl.oz.

Rimmel is a truly long lasting lip stain! Other brands declare theirs last all day, but Rimmel is the only brand for me that lasts all day and at night easily wipes off. Love Rimmel but it’s not sold a lot in my area so thankful that Amazon keeps me supplied. Great colors too!

Color is beautiful! It brushes on smoothly and does stay on for several hours. Not sure about 16!hrs but I was satisfied. Price is great!!! I plan to buy more in other colors!

I’ve been using Provocalips in the Heartbreaker color for over a couple years now and I really love how long the color lasts! It’s by far the best lip stain I’ve tried so far. It stays on after eating. My only complaint is that the clear topcoat side runs out WAY sooner than the colored stain. I have to reapply that part more than once a day. It’s frustration to have all the colored stain sides that still have product in them and I have to keep buying more because the clear topcoat runs out first. If Rimmel made just the clear topcoat by itself I’d think this was JUST PERFECT.

Been desperately trying to find a lip stain that doesn't bleed, isn't frosted or glittery, isn't too garish in color and is easy to use! I followed other reviewer's advice regarding putting it on at least a half hour after moisturizing, blotting it right away (unless I want a less-natural look, it tones it down), then waiting at least 5 minutes with my lips open to let it dry. At that point, it does feel like it might be making my lips dry, but then I apply the clear shine (or another color of gloss to create a custom color, or just my little cherry lip vaseline) and the whole thing stays on all day and looks great! Im approaching 60, and as you get older your lip lines start fading. I've tried all sorts of lip-liners, but NONE of them stay on, and I do not have the time to "prime" my lips then Line them with a liner, and then go back and outline that with a corrector pencil, then apply stain, re-line, apply setting spray, apply gloss, etc. This is just a one and done. I can put it on first thing in the morning and let it dry for 5 while I'm getting dressed, put the gloss on and I'm out the door. Don't even need to take it with me- it lasts ALL day. The colors were a bit concerning at first. I got Wish Upon a Berry for more of a neutral color/similar to my natural color, and I got Kiss Fatal, a deeper purplish-plum. My lips are naturally a medium plum shade, so both of these colors look nice, even with my pale white skin. I tried layering them- let the darker on dry then applied the lighter one, and it looks great! Highly recommend this for the colors, longevity, price and the I Don't Have Time for all that shit factor!! Will add photos later.

My favorite lip color and great price. I have purchased 4 times now. Last all day., not 16 hours but gets me through the work day and wears evenly.

Incredible durability, especially at this price point! I can wear this all day and it looks great! The gloss helps it last and is very shiny but not greasy-looking! I've had friends ask me for the brand and they can't believe how inexpensive it is! Good quality at an even better price!

Great color at first - didn't dry well or timely - shiny top coat is a great idea, but has to be reapplied. Color is sticky during the day without additional top coat and bleeds. Not a fan.

This product does not disappoint. It’s long lasting and not sticky. Very shiny and feels nice on your lips