Dark & Lovely Color #396 Luminous Blonde (Pack of 2)

I’ve been using this product for about 14 to 15 years now. My ethnicity is mixed. So my hair has about four different cultures in it lol! It never looks the same twice and it never knows what it wants to be. This beautiful product is ever so gentle and it will lift your hair up to 10 times, as the box describes. The color stays it does great covering gray hairs as well. It’s super gentle. You can use it on anybody’s hair and it will not damage it at all. It has very expensive products inside it to make it work the way it does. But the overall price for just a box is under nine dollars. It’s a great value for all women or men who choose to color their hair blonde.

Only hair dye I buy for my mixed hair so it doesn't dry it out. color comes out about 2 shades lighter than your natural hair depending on multiple factors. Always check the box but i'm always happy with the results.

I dyed my hair black multiple times with strong black dye and this lifted it right to copper orange red in one 45 minute dye session. Let me tell you this is worth every penny. I wish the labels on hair dye were generally more informative but I use a serum with a gentle soothing conditioner each time that I dye so I’m really not too worried about it. Want to know a major secret? A dye that lifts this effectively is hard to find even in a hair salon. Get it while it’s hot…

My hair color is absolutely beautiful

Overall this color is nice but if you have thick or long hair get 3 kits, I barely finished with two.

Like it because the color looks good on me. I dislike it because it doesn’t last long enough. It can also be a waste if you don’t use the whole thing.

I love love love! This hair color, the perfect brown shade. Not too dark but also not to light and has a red undertone

Not sure why this particular item is more expensive and unavailable than the other colors.